How to pick a Google Ads agency
If you sell software or a SaaS product, this page is for you. Google Ads and PPC management done right means more trials and demos, not wasted clicks.
You paid for Google Ads and got clicks, but those clicks didn't turn into software trials or demos. Now every agency says they can fix it, and you are not sure which one will actually deliver customers for your SaaS business.
This happens a lot with SaaS and software companies. Google Ads can send traffic, but if the campaigns are not built around the real goal, trial signups, demo bookings, or purchases, you end up with a bill and no customers. Some agencies stop at clicks and impressions. That is not enough when you sell software.
The work and cost depend on how many services you sell, how many customer types you target, and how competitive your market is. It takes time to research search terms that match buyer intent, write ad copy that speaks to software buyers, and build landing pages that convert. A bigger scope means more campaigns and more pages. There is no one-size-fits-all price.
Before you hire anyone, ask four questions. How do you track results past the click, such as calls, forms, and sales? Who builds the landing pages? How often do you check search terms and cut waste? Do I own the ad account? A good agency explains its plan in plain words. At eFlex Media, we start with what you want short and long term, then launch and keep fine-tuning.
An agency that works this way aims your ads at the searches software buyers use. Ads lead to pages built for trials and demos, and you can see what you pay for and why. We set up SaaS campaigns this way. Talk to us about your product and your buyers.
Other questions about google ads and ppc for SaaS and Software
How much does a Google Ads agency cost?
There are two parts: the ad budget you pay Google and the fee for managing it. Ask any agency to show them separately, and make sure the ad account is in your name so you keep the history if you leave. The fee depends on how many campaigns, services and kinds of customers you want to reach. We give you a clear number after one short call.
What is a good cost per lead?
A good cost per lead depends on what a customer is worth to you and how many leads turn into customers. Work it out backwards: what a new customer brings in over time, what share of leads you close, and what you can afford to pay for each lead. Then judge every campaign on real calls and forms, not clicks. Make sure every call and form is tracked before you decide what is working.