How to pick a Google Ads agency
For a dental practice, the wrong choice burns your budget on clicks that never book a patient. Here is how to spot an agency that actually understands dentists.
Every agency says it can run Google Ads for dentists. You have probably tried one and watched the clicks come in while the phones stayed quiet. Now you need to pick again, and you want to know what separates a real partner from a fast sales pitch.
Most agencies stop at clicks. They show you a dashboard full of traffic and call it a win. For a dental practice, that misses the whole point. A click does not fill a chair. You need an agency that tracks what happens after the click: a call to your front desk, a form asking about implants, a booked appointment. If they cannot show you that link from ad to patient, they are guessing with your money.
Cost depends on how many treatments you want to promote and how many kinds of patients you serve. A single campaign for teeth whitening is simpler than campaigns for general dentistry, implants, Invisalign and emergency visits, each with its own landing pages and search terms. The right agency will ask about your short-term openings and long-term growth plan, then tell you plainly what that takes to build and manage.
This week, ask any agency four questions. How do you track calls and forms back to the exact ad and keyword? Who writes the landing pages, and are they built for one treatment and one patient type? How often do you check search terms and cut the ones that waste money? Do I own my ad account? If they dodge or give you jargon, walk away. eFlex Media starts every client relationship by listening first, then building a plan you can understand, launching, and fine-tuning every month.
We set up your ads so you can see more than clicks. You can see which search terms bring patients, which pages lead to calls and how your spend lines up with new patient visits.
Other questions about google ads and ppc for Dentists
How much does a Google Ads agency cost?
There are two parts: the ad budget you pay Google and the fee for managing it. Ask any agency to show them separately, and make sure the ad account is in your name so you keep the history if you leave. The fee depends on how many campaigns, services and kinds of customers you want to reach. We give you a clear number after one short call.
What is a good cost per lead?
A good cost per lead depends on what a customer is worth to you and how many leads turn into customers. Work it out backwards: what a new customer brings in over time, what share of leads you close, and what you can afford to pay for each lead. Then judge every campaign on real calls and forms, not clicks. Make sure every call and form is tracked before you decide what is working.