How to pick a Google Ads agency for your franchise
For a franchise or multi-location brand, a Google Ads and PPC agency must track calls and sales from every location, and clicks alone are not enough.
You spent money on Google Ads for your franchise locations. Clicks came in, but calls and store visits did not. Now every agency says it is the best, and you need one that can show results past the click for each location.
Most Google Ads agencies report clicks and impressions. For a franchise or multi-location company, that is not enough. You need to know which location got the call, which ad drove the sale, and which search terms waste budget. Without location-level tracking, you are paying for clicks that never become customers.
The work depends on how many locations you have, how many services each offers, and how many customer types you target. More locations mean more landing pages, more local ad groups, and more time checking search terms for waste. The scope grows with the complexity of your business. A clear plan comes after one short call.
This week, ask any agency you talk to three questions. How do you track calls and sales past the click for each location? Who builds the landing pages for every service and location? How often do you check search terms and cut waste? If they cannot answer in plain words, walk away. At eFlex Media, we start by listening to your short and long term goals, then we build a plan that connects ads to real customer actions for every location.
A good agency builds campaigns for each of your locations and ties the budget to calls and visits. Ask for reports that show more than clicks, and ask who owns the account. That is how we set up and report on Google Ads for multi-location brands.
Other questions about google ads and ppc for Franchises and Multi-Location
How much does a Google Ads agency cost?
There are two parts: the ad budget you pay Google and the fee for managing it. Ask any agency to show them separately, and make sure the ad account is in your name so you keep the history if you leave. The fee depends on how many campaigns, services and kinds of customers you want to reach. We give you a clear number after one short call.
What is a good cost per lead?
A good cost per lead depends on what a customer is worth to you and how many leads turn into customers. Work it out backwards: what a new customer brings in over time, what share of leads you close, and what you can afford to pay for each lead. Then judge every campaign on real calls and forms, not clicks. Make sure every call and form is tracked before you decide what is working.