Are lead generation companies worth it for a B2B company?
If you sell to other businesses, lead generation is only worth it when leads are exclusive and followed up fast. This page is for B2B companies that want to fix that.
You paid for a list of B2B leads. Most never picked up the phone. The few who did had already spoken to three other companies. That is what happens when lead generation companies sell the same inquiry to multiple buyers.
Most B2B lead generation companies sell shared leads. A single form fill goes to several businesses at once. The buyer gets five calls in an hour and tunes out. The lead is not bad. The system is broken.
What a real lead generation program takes for a B2B company depends on how many services you offer, how many customer types you serve, and your market's competition. A company with one product and one buyer profile needs fewer pages and less ad spend than a company with six service lines and four buyer profiles. The work is building a site with a dedicated page for every service, every customer type, and every question your buyers ask, then running ads and following up by phone and text. That is the scope.
Ask any lead gen company two questions: How do you decide what counts as a good lead, and what happens to the ones that are not? If they cannot answer clearly, walk away. eFlex Media has generated leads online for over 20 years. We build sites with pages that match the exact searches your buyers make. That helps search engines connect you to the right buyers. We follow up by phone and text so fewer leads go cold. Email us at info@eflexmedia.com.
Our lead generation for B2B companies is built around buyers who already understand what you offer. We set up the pages, forms and follow-up that route those conversations to your team.
Other questions about lead generation for B2B Companies
How much do lead generation agencies charge?
Ask what you are paying for: each lead, a monthly fee, or ad spend plus management. Ask whether the leads are only yours or also sold to competitors, and who owns the website, ads and data when you stop. The price depends on how many services and kinds of customers you want leads for. We give you a clear number after one short call.
What is a good cost per lead?
A good cost per lead depends on what a customer is worth to you and how many leads turn into customers. Work it out backwards: what a new customer brings in over time, what share of leads you close, and what you can afford to pay for each lead. Then judge every campaign on real calls and forms, not clicks. Make sure every call and form is tracked before you decide what is working.